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International Marketing ManagerProduct Strategy

Own product strategy and international marketing for our contract-manufacturing and private-label business and for our own brand, nyce. — full-time, on-site in Tralee, Co. Kerry.

Unsere Stellenanzeigen sind auf Englisch verfasst: Der Arbeitsort ist Tralee in Irland, gutes Englisch ist Voraussetzung. Deine Bewerbung schickst du direkt über das Formular.

About us

Qimondo Limited Partnership – Tralee, Co. Kerry

Qimondo Limited Partnership is a HACCP- and GMP-compliant contract manufacturer of dietary supplements based in Tralee, Co. Kerry. We develop and produce capsules, powders and ready-to-drink products for brand owners, retailers and e-commerce companies across Ireland, the UK and continental Europe, and operate our own consumer brand, nyce.

Location: Monavalley Business Park, Tralee, Co. Kerry, V92 YP84 – on-site, with occasional travel to trade fairs and clients in the EU and UK. Hours: full-time, 39 hours per week. Salary: €41,000 per year (minimum annual remuneration). Contract: permanent, with a 6-month probation period.

The role

Product strategy and portfolio

Reports to: Managing Director. You will own product strategy and international marketing for our contract-manufacturing and private-label business and for our own brand portfolio.

  • Develop and manage the private-label and own-brand product portfolio: formats, formulations and positioning for the Irish, UK, German, Dutch and French markets
  • Identify product opportunities from market, category and ingredient trends; prepare business cases for new products
  • Work with R&D, QA and production on feasibility, cost and regulatory fit (EU food law, health and nutrition claims, novel food status, labelling per market)

International marketing

  • Plan and execute B2B marketing for the contract-manufacturing business: positioning, sales materials, case studies, website and LinkedIn content, trade-fair presence, lead generation and CRM follow-up
  • Plan and execute consumer marketing for nyce. across markets: brand and content strategy, social media, email and paid campaigns, creator and affiliate partnerships, localisation for the German-speaking market
  • Manage market entry and localisation for new countries: messaging, compliance of claims, pricing inputs, channel selection

Market intelligence and performance

  • Maintain competitor and category monitoring across target markets; report quarterly
  • Monitor social-commerce and live-shopping developments in Asian markets (e.g. Douyin/TikTok Shop, Xiaohongshu, Korean and Japanese platforms) and identify formats, product ideas and creator mechanics that can be adapted for our European markets
  • Own marketing KPIs (lead volume and quality, campaign ROI, brand performance per market) and the marketing budget

The person

What we are looking for

  • Master's degree in marketing, management or a related discipline
  • Demonstrated experience in digital marketing across at least two markets or languages
  • Working knowledge of food supplement product categories and EU labelling and claims rules, or the ability to acquire it quickly with in-house training
  • Hands-on with content creation, email marketing and paid social tools
  • Fluent English; German or another European language an advantage
  • Mandarin, Korean or Japanese an advantage, for following Asian e-commerce and social-commerce markets in the original language
  • Able to work on site in Tralee, 39 hours per week

Apply now

How to apply

Send your CV and a short note on a product or campaign you have brought to market.

Qimondo Limited Partnership is an equal opportunities employer.

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International Marketing Manager – Product Strategy · Tralee, Co. Kerry | nyce.